(An imaginary website about imaginary creatures – how appropriate!) At this point, I know nothing about the competitive space. I will be helping Joe, owner of, develop a keyword strategy for organic search. SEO Chat Keyword Difficulty Check (free).Google Adwords Traffic Estimator (free).Microsoft adCenter Add-in Beta for Excel (free).In this guide, we'll use a number of free tools to collect the necessary data, build visualizations, deliver actionable insights, and set benchmarks.

By incorporating different parameters into different dimensions of our visualization, we can quickly scan a huge list of keywords and pick out the ones worth pursuing. The human brain can process pictures much more effectively than tables of numbers. However, data visualization allows us to do the same thing cheaply. With endless rows and columns of keyword data, the intuition required to balance these factors is a blend of art and skill that can only be developed with time.

Of these, the most important are search volume, conversion rates, competitiveness, and relevancy to your site. Reference Materials Toggle sub-navigationĪ wide range of factors come into play when evaluating keywords' potential for SEO.Teams and Organizations Toggle sub-navigation.

Keyword analysis